For us mums who are bottle feeding our babies, the current news stories about the rationing of formula milk in store are a big concern. The temptation is to stockpile, but that just puts more pressure on the system. The attached communication from Cow & Gate popped into my email box this morning. I thought I’d share as it provides a bit more clarity on the situation.
Baby milks product availability – Update from Cow & Gate
You may have seen news about the limits on buying baby milk this week and, as someone who has shown an interest in Cow & Gate, I wanted to get in touch with you personally to let you know what’s going on.
But before I go into the detail, I would like to reassure you that I, and everyone at Cow & Gate feel a very deep responsibility to make sure that parents in the UK who have chosen our brands can get them easily. I would like to sincerely apologise if you have recently found it difficult to buy our baby milks.
So what’s happening? In recent weeks and months there has been a sudden increase in demand for our powdered baby milk in the UK. As far as we know, the increased demand is a result of unofficial exports to China to satisfy the needs of Chinese parents who want international brands for their babies. In some parts of the UK this means that products meant for UK babies are being bought, in bulk, by these unofficial exporters from the shelves in retail outlets. This can lead to products being temporarily out of stock until the next deliveries arrive at the store.
We are working hard to resolve this situation and this is the number one priority for me and my team. To make sure that parents here get the baby milk they need for their children we have responded to this situation in the following ways:
- Firstly, we have already increased, and will continue to increase, our production of baby milk for the UK. Extra supplies of baby milk are arriving all the time and we, and the retailers who sell our products, are working very hard to continually replenish the shelves in store. We are monitoring demand on a daily basis and responding swiftly where needed. This is the absolute priority for our business and will remain so until this situation is resolved.
- Secondly, we have been working with the retailers who have now mostly introduced a limit of 2 packs of powdered formula that a customer can purchase at any one time. This is a precautionary measure intended to limit bulk-buying from retail outlets for commercial purposes.
I would like to apologise to parents for any inconvenience caused by this retail purchasing limit. We know that most parents only buy one pack at a time and so we hope that the impact of this limit on UK parents will be minimal. However I also know that there are some parents who will find it difficult, for example parents of multiple births, and we are putting in place special arrangements to help families who need more.
Finally, I want to reassure you all, we do not export baby miks from the UK as the powdered baby milk formula we sell here is made only for UK babies, and labelled according to UK regulations. The amount of milk we are currently supplying to UK retailers is comfortably enough to meet the needs of UK families and, together with the retailers, we are working hard to ensure that the milks we supply are reserved for UK babies. However, if you are finding it difficult to buy your baby’s usual milk, please try another local store or try re-visiting your usual store on another occasion because new supplies are arriving all the time. I invite you to get in touch with us if you are having problems – we are here to help by free phone, 24/7 on 0800 977 4000, email or live chat.
In the meantime, I am committed to keeping you informed of progress towards resolving this situation.
Managing Director, Danone Baby Nutrition UK